What We Do
Barmetrix is a powerful resource for those companies looking to design and/ or implement promotional strategies in the on premise liquor industry.
The accumulated experience of the Barmetrix management team combines the strengths of; venue ownership, senior group management, brand development, professional training as well as inventory management & analysis. This puts Barmetrix in a great position to be able to talk to all aspects of the hospitality industry, and to be able to design promotional programs that increase sales for the supplier – as well as drive profits for the venue.
Examples of areas where Barmetrix can supply a competitive edge:
- To supply proprietary in house training technology in order to train specified product information to all staff in the venue.
- To provide essential stock performance data on the sales, movement and mix of products moving through either one – or a cluster of venues.
- To develop and implement a complete range (i.e. from beginner to advanced) of high impact bartender/ staff training programs. To design, source and/ or develop new, smart software applications that offer value to hospitality industry (e.g. cutting edge rostering/online marketing/ training applications)
Corporate Project Examples:
Diageo Perfect Serve: Barmetrix worked closely with Diageo Australia to develop and implement one of the countries largest on premise training initiative – the Perfect Serve Program.
Perfect Service involved project managing the design of the program platform, the sourcing and gearing up bartender trainers across the country and then the roll-out of the program to 500 venues nationally.
Diageo used the Barmetrix Bartender Evaluation technology to test bartender skills and drink mixing standards. Barmetrix also commissioned and managed the production of the audio video tools including the Perfect Serve DC Rom and Video.
Overall the Perfect Serve Program was an outstanding success, winning the Tourism Training Awards ‘Training Initiative of the Year’ in 2004.
