Regional Director - Australasia
For nearly two decades Jason Jelicich has been a leader in the bar & beverage industry. His enthusiasm and passion for the industry has given him a large influence over the development of professional bartending both in Australia and around the world. Widely recognised as an authority in the areas of staff development, bartender training systems, implementation and bar design, Jason has made it his personal mission to improve the quality and standard of service in the bar industry. Starting his career behind the bar in the late 80’s, Jason became an award-winning cocktail and flair bartender in the early 90’s, winning a number of national and international titles. Jason founded his first company Speedpour in 1997, which broke the mould of the traditional bar schools by offering ‘street-smart’ bartender training – and building it up to a turnover of 100 trainees per week.
In 2000, Jason negotiated what was then the southern hemisphere’s largest bartender training contract with Diageo– The Perfect Serve Program – training over 5,000 bartenders and managers over the following two years.
In 2002, Jason began working closely with Sean Finter (Founder and Managing Director of Barmetrix) and quickly became an integral member of the fledging Barmetrix team in Australia. Merging Speedpour into Barmetrix, the partnership of Finter and Jelicich is one that continues to push the envelope in our industry. The two entrepreneurs have a unique chemistry and complementary skills that year after year deliver valuable innovations to the industry.
In recent years, Jason has played a key role in the development of PROtrainer, an automated bartender training system that is destined to revolutionize the way bartenders are trained and inducted into a venue. “PROtrainer fills a massive gap in our industry. It offers owners transparency, managers leverage and staff the information and training they have been lacking to prosper in their position. When you add to this that it is fun and easy for staff to use we knew we had a winner!” Jason says.
In 2006, Jason became the General Manager of Barmetrix Australia when Sean Finter headed to North America to set up several offices. Managing both the Inventory and Training divisions was a natural progression for Jason. His depth of knowledge in both back of house and front of house training makes him an ideal leader in such a diverse company.
Jason continues to be a major contributor to the many innovations that Barmetrix brings to the industry. His enthusiasm is contagious and his knowledge vast, making him one of the best public speakers in the area of hospitality in the world.
Jason is also a founding contributor of Australian Bartender Magazine and has authored the industry ‘bar bible’, The Modern Bartender.