Our Company
Director of Training
Despite his youthful good looks, Angus is a veteran bartender of over 19 years in the trenches of Hospitality. From humble beginnings at a club in Oxford while being a student there he has risen to the heights of being headhunted by Diageo, James Bond and Salvatore Calabrese to run their bars, to having founded his own company, the near legendary International Playboy Bartenders, which was among the UK’s hottest and best regarded On-Premise Consultancy. More recently he moved on and founded Alconomics, working more internationally.
Variously described as “a walking encyclopaedia of cocktail knowledge”, and an “ambassador of excellence”, in his years in the Drinks and Hospitality industry, Angus has served drinks to scumbags and stars, managed and trained bar teams, worked in great bars and drank in better ones. He has written for many industry publications in the UK, Germany, Holland, China and Australasia, been featured in national newspapers and glossy magazines around the world and collected an impressive amount of books on every aspect of spirits and cocktails. He has sold alcohol one drink at a time to customers and cases at a time to bars and suppliers. He has inspired good bartenders and deflated bad ones whilst assisting many suppliers to understand better their customers.
These experiences have led Angus to develop a range of training plans for retailers and on-premise projects for drinks companies, intended to promote bartending as theatre, grow recognition for bartenders as professionals and create profitable Beverage Programs. A natural and entertaining trainer and speaker, Angus lives “Bar Culture” and is a walking encyclopaedia of the stories and myths that surround every drink. He acts as an Ambassador for the Modern Professional Bartender, travelling the world hosting training sessions and tastings. Most recently he has been General Manager of award-winning Trailer Happiness in London and Head Bartender of Salvatore at Fifty.
Over the past two years Angus has not only formed a strong alliance with Barmetrix but has become an integral part of the organization by recently being named Director of Training for our international training division. He brings a level of excellence and professionalism that is unrivalled. Angus’ new mission is to roll out the Barmetrix suite of training tools around the world.