I can do without the fake salutation I get at the door of most restaurants. And they can definitely keep the SCRIPT they force their staff to memorize and puke all over me before taking my order!
It seems counterintuitive in a time that the market is flocking to Reality TV (away from scripted dramas) that businesses are heading in the other direction! Shouldn’t a pub have more charisma than a McDonald’s drive through?
Don’t get me wrong, I am a BIG believer in teaching staff the ART OF SALES – but not beating the “human” out of a human being.
Looking for your competitive advantage? Consider the following:
- People CRAVE the experience that your staff provide (MORE than they do your food)
- If your staff need to ACT passionately, you’ve yet to hire the right people
- Being “Consistently Perfect” is overrated… in fact, it is annoying!
Putting yourself out there takes guts. Creating an environment where others do the same takes leadership.
(in the words of Amos Lee) Keep it Loose, Keep it Tight,
Don’t forget TOMORROW’S wine tasting/educational seminars with Sean: Wed July 27 from 11AM-5PM at Smith & Wollensky in Washington, DC!