Regardless of what we write on our websites and marketing collateral, the REAL story of our businesses is told by our staff and our customers.
I had dinner at a pub last night that was “Under New Management.” It surprised me how few details the staff actually knew about the management change, yet how quickly the staff and regulars offered up their version on “the facts.” The lack of official details created a powerful vacuum where rumors became temporary facts.
Now, I am not saying that every detail of every change must be provided to your entire team. In fact the “who, what, when, and how” are usually just details. But the “WHY” is a must. You explain it or they will fill in their own blanks.
It is no coincidence that most great businesses are run by great storytellers. If you want to own your message, YOU need to tell your story – every day in every way.
Writing from the road,