It is said that “SALES IS THE TRANSFER OF ENTHUSIASM.” Regardless of how great your product is, ONLY YOUR PEOPLE can truly ignite your guests.
I have worked with many businesses that have seen a 10% uplift in sales by focusing on turning their “Order Takers” into “Order Makers.” This is a combination of expectations, training and NATURAL ability.
Anyone who has been served by a person who “LOVES!” the menu, who makes enthusiastic recommendations, knows exactly what I am talking about.
Taking that passion out of the sale COSTS YOU 10% and a ton of repeat business.
Is it reasonable to expect ALL of your servers/bartenders to be ENTHUSIASTIC about your offer?
YES! Of course it is!
It’s OK if a lot of people applying don’t like your food/drinks. But it’s NOT OK to hire these people, make them head of SALES and let them be the face of your business.
**Sean is speaking at the International Restaurant & Foodservice Show in NYC this weekend! If you are in the area, stop by for his talks at 10:30AM and 1PM.