Starting with WHY

159.Starting-with-WHY

People don't by what you do, they buy WHY you do it

As managers, we spend a good portion of our time telling people what to do and how do it.Simon Sinek

Great leaders get traction FAST by appealing to why their audience should act a certain way, buy a certain product, or use a certain service.  It is the difference for many between success and failure.

Great business leaders have being doing this for years, but have always found it hard to articulate.

Post-itClick the image for an 18-minute video from Simon Sinek, who gives the best explanation I have ever heard.

Start with WHY and finish first!,
Sean Finter

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