Does Your Company Mission Matter?


Mission, Vision, Core Values… for many, this is “fluffy stuff” that is easily ignored. For others, a box that is ticked and a framed document that hangs near the bathroom.
But these things are what matter most to the new workforce (Gen Y). Getting this right gives you a huge competitive advantage.
Take 90 seconds to watch this video with your team and ask each other this question:
Does our message resonate with the people we want to attract?
Onward and upward!

PS: I’m speaking at Tales of the Cocktail on Wednesday, July 25!
See the banner at right for more details.